Ad Revenues and the Internet
Many bloggers believe they can make money selling links and ads on their page. My research shows otherwise. Here are some examples:
- Yahoo announced it was shutting down last century's hot social-networking-esque service, GeoCities, for which it paid $3.5 billion in 1999.
- Credit Suisse puts YouTube's estimated 2009 losses at nearly half a billion dollars.
- Getting million of new users in the Third World sucks, because Facebook will never be able to monetize those eyeballs
- Proof of payment from an typical blogger - no revenues after February?
- Research found that the 6% of the online population accounting for most of the click-throughs skews toward male Internet users ages 25 to 44 with household income under $40,000. They were also more likely to visit auction, gambling and career sites.
- Competition – many bloggers are now using Google ads
- Annoying techniques (pop-up/under ads, ads that you must close to see web content, flash based entry points, and commercials prior to videos) are driving users crazy
- Consumers want less marketing – CANSPAM, Do Not Call List, Do Not Track List
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